Apart from above, we are also exploring many facets of Industrial Retail Concept stores which is yet to be explored in India. for example, proximity marketing, it is a fine concept to deliver in store experience which is not possible in ecommerce, there is an enormous potential through personal touch and person centric service, one can build loyalty. It helps retailer to grasp and understand wants and needs of customer and read into his/her mind & buying behavior.
Demonstration, Trials, Showcasing opportunities
Industrial items, more specifically tools & hardware items are all about trial, test, touch, feel and do it myself. In Implemental Industrial Shopping Mall, such live demonstration & instore trial of products will be a regular feature and focus. A dedicated space for trial and demonstration is allocated within the setup. Large display of industrial items are hardly visible except for industrial exhibitions and special business/industrial meets etc.
Service, Support and Customer delight
After sales service is most critical elements and must be taken to build long term businesses. Implemental stores will have inhouse service center led by expert team of service and maintenance engineers. The service center will provide service support, spare parts requirements, repairing and in time response. Customer delight is Implemantal’s motto, whether it is on cloud or on the earth.
Customer Engagement
With social media including Whatsapp, there are ample opportunity for personalized communication with existing customer and prospective customers. Use of referral is very powerful tools for marketing which can be best utilized in Industrial retail segment. In India, shopping with buddy, friends and partner is very prevalent, the idea is to create that aura for Industrial Retail Customer.
